"Spartacus" is coming to Facebook, becoming one of the first major TV properties to get a social game.
"Spartacus: Gods of the Arena" will test-launch on Thursday to the first 10,000 fans who register on Facebook. The full public launch is set for January 20, the day before the namesake "Spartacus
" prequel premieres on Starz.
Social media gaming publisher 6waves -- which, with more than 75 million monthly active users, is one of the largest players in the space -- will help Starz launch the game.
Starz hopes the game will engage existing fans -- it already has 750,000 members on the "Spartacus" Facebook page -- and reach new ones, as well as make money via the sale of virtual goods inside the game.
In a similar recent play, CBS and Ubisoft launched social game "CSI: Crime City" in October. It had more than 1.9 million monthly users as of Monday.
"Spartacus" is coming to Facebook, becoming one of the first major TV properties to get a social game form Hollywood Reporter via REUTER
"Spartacus: Gods of the Arena" will test-launch on Thursday to the first 10,000 fans who register on Facebook. The full public launch is set for January 20, the day before the namesake "Spartacus
" prequel premieres on Starz.Social media gaming publisher 6waves -- which, with more than 75 million monthly active users, is one of the largest players in the space -- will help Starz launch the game.
In a similar recent play, CBS and Ubisoft launched social game "CSI: Crime City" in October. It had more than 1.9 million monthly users as of Monday.
"Spartacus" is coming to Facebook, becoming one of the first major TV properties to get a social game form Hollywood Reporter via REUTER
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