Wednesday, December 21, 2011

New Ad Format : Facebook Sponsored Story Ads

Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience.

Sponsored Stories will allow advertisers to augment viral buzz by giving greater distribution and visibility to posts that endorse their organization or business.

Sponsored Stories will initially be available through Facebook’s managed brand advertising services for display on the home page and profile, and in the coming weeks it will become part of the self-serve performance advertising tool for display across the site.

Similar to social context ads and Ads for Applications that Facebook launched this year, Sponsored Stories increases the relevance of advertisements to users by displaying a recommendation from one of their friends.

Video : Introducing Sponsored Stories.

Page post Sponsored Stories are more straightforward. Pages can buy greater distribution for their latest news feed update, ensuring an audience for a particularly important link or announcement. Users who Like the Page will see the post in Sponsored Stories without having to Like it or take any other action.

If Facebook can weather the protest of users who want an ad-free news feed, it will have managed to open a significant new revenue stream. The launch of news feed Sponsored Stories could also be a big turning point for online advertising. With prominent placement on one of the world’s most visited sites and their appeal to viewers from including the faces and activity of friends, Sponsored Stories news feed ads could help Facebook steal ad spend from paid search and traditional display such as Google AdWords and AdSense.

View full the original story Facebook Sponsored Story Ads To Appear In The Web News Feed In 2012

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