Saturday, October 8, 2011

Sony Ready to Take Over Sony Ericsson

Sony is rumored to be buying stocks by 50% and end cooperation with Sony Ericsson is already a decade old. The deal is reportedly worth more than USD 1 billion.

Deal could be worth $1.3 billion to Ericsson says analyst

Reuters reports that Sony is in talks to buy out the Ericsson stake in the mobile phone company. That would mean the smartphones would be solely under the Sony brand. Considering one of the more interesting smartphones to come out of the partnership between the two firms was the Xperia Play that is heavily focused on gaming, it's not surprising that Sony want the devices under its own brand.

A source close to the deal that Sony was talking buyout as of Friday. The deal could net Ericsson $1.3 billion depending on what the telecom patents Ericsson holds and uses in the smartphones are worth according to analyst Yoshiharu Izumi of J.P. Morgan in Tokyo.

In the deal, Sony does have the option to focus more on the tablet and gaming division. Ericsson itself, which has a cell phone vendor before joining Sony, has 50% of the company Sony Ericsson.

Later, while Sony tries his luck in the market Android phones, tablets and PlayStation gaming platforms, then Ericsson will only focus on non-commercial business.

The joint venture between Sony and Ericsson was formed in 2001. It's just not compete with the collaboration of both Nokia and Samsung in the category of low-end and lost quickly in response to the device from Apple in the high-end.

Related Posts by Categories

0 komentar:

Post a Comment