Sunday, December 6, 2009

Big Changes at Friendster

New Friendster was launched. Lots of feedback and shocking moments scattered all over the net, from twitter, plurk to facebook, all of them is shouting for this new move of Friendster. So why rebranding Friendster?

It seems that Friendster is ready for the social networking battle. Let's wait and see how Facebook handle this social competition. Discover the new Friendster layout now! :)

This article is taken from the official Friendster blog:

A new and improved is coming very soon. We’ve taken your thoughts and ideas into account when designing the new site. Over the next few weeks, you’ll start to see big changes on Friendster.

We have talked to hundreds of you across the region about your lives, your needs, your wants and your challenges and this is what you told us:

  • You want to be with your friends: you want to be where your friends are, and not where everyone else is, you’re here to socialize with your friends, and not necessarily with your parents, teachers, and co-workers
  • You want to be YOU: uniformity is boring. Style is cool. Creating your own style is cooler- and that’s what Friendster is all about- YOU!
  • You’re different in different places: if you’re with your parents, teachers or co-workers, you behave. If you’re with friends, you have fun!
  • You want to be entertained: to keep your attention, the site and experience needs to be fresh, with constant new ways to have fun
  • You want to explore: you want to meet new people with similar interests and discover content important to you
  • You want it to be simple: life can be complex, socializing your friends shouldn’t be. We’ve adapted the site and experience to meet your needs, and to keep it simple and fun.

Friendster is designed to be the best site for youth in Asia. We don’t need to be the biggest web site, the site that everyone in the world uses, we want to be the place you come to have fun. Everything we do should make you smile- Friendster should be where you come to be yourself and with your friends.

That said, we’ll be launching the following soon:

  • A Fun and Simple Site – a site that makes it more fun to connect and communicate with friends
  • Easier Uploading and Sharing – faster photo uploading, easier ways to find both current and new friends and their stuff
  • Enhanced Self Expression and Customization –ways to express yourself and personalize your Friendster profile and site experience
  • Entertaining Content – ways to entertain you and your friends- like gifts, games and music

We’ve been working hard to create a site built around your needs and now we think we’re ready to begin sharing the results…so, get ready for the all-new Friendster!

This is only the beginning. We have many more new and exciting product features in the works- so stay tuned for even more in 2010.

Tomorrow we’ll give you a closer look at What’s New…and launching in just a matter of days!

About Friendster
With more than 110 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via and from any Internet-ready mobile device. Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months.

Headquartered in Mountain View, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures, and individual investors. For more information, visit:

image : Bang Ir Blog

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