International music star Shakira is taking a new approach to releasing her latest music video: she’s doing it through a live stream on Ustream, which will be emedded on her Facebook Page. According to Sony, this is the first time an artist has used the platform to debut a music video (Updated: Sony is wrong. Chamillionaire did it first, see below). Shakira (and her managers) are keen on the idea because it allows her and her fans to interact with each other in real time — something that’s not practical on TV, where these videos have been making their debuts for decades. The stream will start here on Monday at noon, PT.
source : techcrunch.com
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