Wednesday, July 1, 2009

Google Call to News Publishers. Join hands With Google

Google asks the news organizations to join hands with as a Partner on The partnership will allow news organizations to more easily share video content on both YouTube and Google News, according to a blog posted by Olivia Ma, YouTube news manager.

News organizations will be required to fill out an online application for the YouTube Partner Program and register for an account, in order to be considered.

According to Google news publishers will get following benefits:
  • Featured Premium Placement. YouTube news partners receive featured placement on the YouTube news page,, where we feature news videos from partners related to the top news stories on Google News. In addition, if you allow your videos to be embedded, they’ll be eligible to appear on Google News, which means additional exposure to all Google News users.
  • Cut Costs, Generate Revenue. YouTube offers free hosting for all of your video content and allows you to embed your videos anywhere on the web for free. And as an official YouTube partner, you’re eligible to participate in an advertising revenue share program.
  • Viewership Analysis. Learn more about the people viewing and interacting with your videos. Use YouTube’s Insight tool to easily discover troves of useful demographic information and understand what parts of your videos people liked or didn’t like. Geographic information provided can help you focus your marketing efforts.
  • Wider Audience. YouTube and Google News have millions of visitors every day searching for the latest news and information. Raise awareness around your brand and reach new audiences by making your video content available on YouTube and Google News. As a YouTube partner, you can maintain your brand’s look-and-feel with your own customized YouTube channel, and you can also drive traffic back to your own website.
Community. At its core, YouTube is a rich social environment that includes thousands of micro-communities. Build one around your content by encouraging people to interact through comments and video responses. Take advantage of YouTube as a social platform.

Once your application has been reviewed, you will receive an email confirming whether you are included in the YouTube Partner Program. If you are included, you will have the option to participate in revenue sharing and customize your branded channel.

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